Why doesn't Southwest Airlines serve Atlanta? Air Tran, another low-cost carrier has a huge hub there. Also Delta is headquartered there. If Southwest served that city, it would have to offer flights to a lot of cities otherwise Delta and Air Tran would just match Southwest's fares to drive that airline out of the city. If Delta and Air Tran matched Southwest's fares, people would choose those carriers since most of the people who fly out of Atlanta have a frequent flyer membership with either Delta or Air Tran. |