Company conducted a thorough combing and brand analysis, "the international mens fashion business," the new positioning strategy 7 18, the first fashion color research and development in Hunan Province base awarding ceremony. Ceremony, the China Fashion Color Association Executive Vice President Liang brave "China R & D base color of mens fashion business," the plaque awarded St. West Apparel Group chairman Luo Wenliang. apparel industry as a leading enterprise in Hunan Province, West St. was the rapid rise in just a few years. Now and then become an area of ??300 acres, with from Italy, Japan,
asics onitsuka tiger, Germany imported 30 advanced production line, annual production capacity of more than 6 million units, sales in more than 20 provinces and cities across the countrys apparel industry leading enterprises in Hunan Province. St. West-depth study of the design of domestic and international R & D trends in fashion colors,
ken griffey sneakers, the color theory, color science and technology used in product development and actual production, and textile and garment enterprises in the province wide and cooperation, promoting industry sustained and healthy development. Liang Yong pointed out, based on West St. on the mens clothing to make a positive contribution to the development of color, mens fashion business to grant China the color of its R & D base to its name, of course, this is more of an incentive and encouragement, hope St. West in the next down the work, pay more attention to grasp trends and accelerate the integration with the international fashion, garment enterprises in China should learn from fashion to provide more color and creative elements. "the color of the establishment of national R & D base, is a major event in the apparel industry,
women asics shoes, but also St. West fashion industry has taken a big step in the future we will form through a combination of research, extensive color research, will create a more independent fashion results in industry-wide application. "Luo Wenliang said. "St. West," a kind of ethnic dance from South America - "Sun Dance" (SUN DANCE) a transliteration of a purely Luo Wenliang even have. But its evolved to spread, are coincident with the Luo Wenliang and his enterprise and progressive spirit of the Road and emotional brand of assertive cultural style. the 1980s, Luo Wenliang resolutely out of his many years of township enterprises, with 2 million in cash to put together started a private-owned enterprises. In a only 10 employees, eight employees of his home sewing machines and 56 square meters of workshop, Tim Mei Garment Factory was born. Minor and can not continue the production, Luo Wenliang conversion way of thinking, starting from raw materials to control production costs, through add up, step by step, Luo Wenliang planning a larger development - Production trousers. Speculative successful trial production firm Luo Wenliang confidence, then, to expand the scale, registered trademarks,
ken griffey shoes gd, began broadcasting in 1997 by becoming the Hunan Satellite TV "Happy Camp" the first sponsor, St. West a hit, the rapid rise of the brand. take the road of brand development to have a lofty vision. French designer Dannifalai signed 10 years ago, the St. West benefit, not only to enhance the design level, but also for the brand into a "master-type cells,
asics shoes for women," the soul. This year, the company has with the cooperation by the Japanese designer Kobayashi, intended to integrate the essence of Eastern and Western cultures,
asics tiger, to achieve the Eurasian teacher together. And now, the fate of Chinas garment industry is standing at the turning point, how to seize the post-crisis opportunities,
nike air max jr, identify new trends, find suitable practical breakthrough, a new era of propositions, but also to West St. raised new challenges. actually like riding the elevator to lead the trend, following the trend can only climb the stairs, the pace of development of the contrast is obvious. In 2010, St. West sign Anjie Zhi Yang, marketing, planning agencies, conducted a thorough combing of the brand and analysis, the "SUNDANCE international fashion business men" in the new positioning strategy. West St. to go the road of development of brand differentiation, advocated by the international fashion business is to close living conditions and life integration, achievement of the taste of international life. West St. products adhere to the fine workmanship,
ken griffey max 2, big trend consistent with the trend version of the model, represents both a conservation rich men, and they represent the intellectual side of fashion. can say that the fashion business is St. West in the next 10 years,
cheap asics, the biggest trend. Company that in recent years,
asics ultimate 81, the rapid rise of fashionable mens category, trained a large number of fashion-sensitive young consumers. As they age, changes in social roles,
asics running shoes, and their style of dress is from the "business casual" to "fashion business" change. According to the companys international fashion business location, West St. comprehensive transformation products are divided into series of stylish business suits, business casual family fashion, lifestyle and fashion casual pants series series. Luo Wenliang that the process gave birth to the majority of urban middle-class affluence, consumer apparel spending to upgrade the concept of people had a profound impact on the future more than half of Chinas high-income families will be living in 45 outside the major cities of the second and third tier cities. Increase in wealth makes it capable of high-end consumer brands and products, focusing on brand experience. 70, 80, 90, after the young has become the main consumer, fashion, gentrification and the International into its consumer features. In this context, the consumer, the consumer business men fashion trends is increasingly apparent, while the international brands in the first-tier cities of the force, but also indirectly nurturing and guidance of the domestic "international, life, big-name" of fashion. Consumers are more willing to accept some of the more close to the international fashion dress, which are advocated for the St. West "international fashion business," the development of a lot of space. "The concept of the international fashion business there in the mens sector, representing the mature style of mens consumption, the advertising of Heroes from the past era, the era gradually shift cultural Heroes." Luo Wenliang said. a successful brand is to find the most important trends in the category. Fashion business is St. West, following the "business casual" and later set off a wave of consumer wave. In the fast-paced, high efficiency, heavy-duty modern society, people are eager to pursue more freely in a natural comfortable, stylish living, this is the St. West advocated a "free, physical and mental stretch" the life of the state. People dress requirements have been changed from the traditional function-based enjoyment into the lives, mens trend is to develop products more stylish and functional. Luo Wenliang said St. Wests mission is to create fashion for the consumers sense of happiness. To achieve this mission, St. West to an international vision, ideas, excellent resources for international integration, the strategic use of international teacher and star designer strategy, build a brand new St. West, leading the fashion business trend.
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